Less Cost. Excellent Copy. Committed Partner.
I could try to convince you how well I write, how I save my clients thousands in budget spend per year compared to hiring an employee or how I take pride in providing exceptional, customized service that makes many freelance copywriters...well, a tad nervous.
But instead, I thought I’d focus on what I believe matters when companies partner with me for copywriting:
Listening. Paying attention to details. Getting to know your business inside-out. Asking the right questions. Figuring out what you want to convey and, more importantly, what your customers want to know. Building brand loyalty with copy strategy. Delighting your executives, stakeholders and customers. Saving budget.
Meeting deadlines. Always. Even those crazy, absolutely impossible, last-minute ones that you meant to schedule weeks ago. Positive attitude. Partnering with Marketing, Digital and Creative Teams to develop unique brand voices. Building trust with those voices that persuades customers to take action. Listening. Paying attention. Oh, I said that all ready? Yes, I did. I'll say it again. It matters. Knowing that even the sexiest copy is worthless if it isn't clearly tied to your business objectives.
Service. Caring about your success because it matters to me. Raising standards. Creating impact in your market. Making sure your marketing copy relates to real people.
And yes, writing killer copy worth the money you're paying.
I base my service policy on standards developed in the luxury market: providing amenities; responding graciously to customer requests, overcompensating if something goes wrong and providing what the Luxury Institute, LLC describes as “fundamentals executed extraordinarily well."
What Leading Clients Have to Say:
"It is my pleasure to recommend Britta as a writing consultant. She first started working with PDI in July 2007 and has worked on a number of projects for us. She wrote the content for PDI's new website which was launched in the fall of 2007 and she has written several collateral pieces.
Britta produces excellent work. Her writing style is clear, compelling and fun to read. She asks excellent questions to help her understand the topic she is writing about and puts people at ease when she is interviewing them. Britta is quick to grasp the audience she is writing for, she offers new ideas and she works very fast. PDI has been very pleased with the results of Britta's work.
We look forward to continuing to tap Britta for a multitude of projects."-Diane Hummon, VP Global Marketing
Over 80 of the Fortune 100 Trust PDI Ninth House for their Leadership Solutions Expertise
“Britta wrote a case study about my organization for a website posting. She interviewed me and drafted the article for my review. I was impressed by her ability to quickly grasp the issues. I did not need to make any corrections to the draft. The case study was written clearly and concisely. I think readers will find it quite compelling. It was a pleasure to work with Britta.
I would give her my highest recommendation.”
--Debbie Friedman, Operating Vice President, Macy's Inc.

